Posted by Dan Malachowski, Product Marketing Manager (Natural Search)
DMNews’ Essential Guide to Search came out this week and features a wealth of insight into paid search, organic search, and “Search 2.0” from a variety of search marketing experts. The Guide offers actionable advice to marketing executives to help them better understand the search landscape, as well as strategies and tactics to optimize their campaigns. Eric Papczun, Director of Natural Search at Performics, contributes a piece to the Guide on performing ongoing SEO maintenance in order to ensure that an SEO investment continues to produce dividends over time.
Download the full 2008 DMNews Essential Guide to Search.