A Performics’ retailer client sought guidance on which of the many emerging social commerce and shopping platforms to invest time and money into.
As agency partner, Performics indentified Pinterest as a key Q1 2012 opportunity to increase participation and ultimately drive traffic and sales. During annual planning, we forecasted Pinterest’s impact on the retail vertical and provided the client with potential benefits:
We then recommended Pinterest activation for the retailer by:
Prior to engaging resources on the client side, we added “Pin It” buttons to the client’s product detail pages via proxy technology. Users are now pinning hundreds of images of the client’s products on Pinterest, increasing traffic and revenue. This content is also re-pinned (shared), and all the links lead back to the client’s site.