Midwestern Roots, French Parents
Publicis Groupe at a glance
Global leader in digital and healthcare communications
World’s second largest media counsel and buying group
World’s third largest communications group
104 countries, 5 continents, 45,000 employees
Performics is part of the Publicis Groupe—one of the world's largest communication agencies and top global search spender. With activities spanning 104 countries on 5 continents, the Groupe employs approximately 45,000 professionals. Publicis Groupe offers local and international clients a complete range of advertising services.
In 2010 the Groupe launched VivaKi to leverage the combined scale of its digital agencies to develop new services, tools and next-generation digital platforms. Performics is the performance marketing arm within ZenithOptimedia. ZenithOptimedia's ‘Live ROI’ approach is a dynamic, real-time strategy to assess how well a brand's marketing is working, and how and where investment can be best spent.
Maurice Levy is the CEO of Publicis Groupe; he has succeeded in transforming the group into one of the powerhouses of the advertising world. Today, the Publicis Group is the world's third largest advertising and media conglomerate and Lévy is one of the most influential men in France and in advertising worldwide.
While other agencies simply go out to the market to form business partnerships as needed, Performics has the Publicis advantage, which represents nearly $50 billion in global ad spend and influence. Our clients enjoy direct access to best-of-breed publishers, partners and media-owners in social, display and other arenas. The rewards of such closely aligned strategic partnerships include lower pricing, greater reach and first-mover advantage for testing new technologies.