Chief Financial Officer
Patricia (Tricia) Powell is responsible for all internal Accounting and Finance functions at Performics. Since joining Performics in 2008, Tricia leads the way for the company’s annual budgeting process, provides monthly forecasting updates to the leadership team, and oversees revenue recognition, client profitability and Performics’ pricing. Additionally, she closely manages the accounting team on client invoicing for fees and media and the monthly billing process. As part of Publicis Groupe, Tricia ensures Performics meets corporate accounting policies and compliance with the Groupe’s policies, procedures and reporting requirements.
Prior to joining Performics, Tricia held finance positions at Leo Burnett and Digitas. She has extensive experience in financial turnaround and restructuring consulting from her tenure with Huron Consulting Group.
Tricia is a CPA who earned a Master of Business Administration with concentrations in finance, media management and strategy from the Kellogg School of Management at Northwestern University and a Bachelor of Science in accountancy from the University of Illinois – Urbana / Champaign.