Gardener or Warrior? Daina Middleton’s Guest Post on Forbeswoman

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Gardener or Warrior? Daina Middleton’s Guest Post on Forbeswoman


Daina Middleton, Global CEO, recently posted a guest blog on Forbeswoman, Five Fundamental Rules For The Future Marketer: Warrior Or Gardener?  In it, Middleton asserts the challenges for marketers in this changing global landscape are “agonizing and relentless.”  She suggests for marketers to thrive they be grounded in behavioral science and dynamically adaptable, like a gardener – continually caring for what they have planted.  Are you a warrior or a gardener?  


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