Performics has launched in Ukraine, giving local market clients access to an improved digital service offering and world-class performance marketing expertise. Performics offers display, search, social and programmatic buying campaigns to clients. Performics is based in Kiev and is led by experienced Business Director, Alla Malinovskaya. All digital campaigns for Publicis One clients in Ukraine will now be managed by Performics.
Malinovskaya has 21 years of experience in the advertising and communications sector, including 12 years at Publicis Groupe. Over the past 5 years, Malinovskaya was Business Director of the Media Hub at Publicis Groupe Ukraine (now Publicis One), providing centralized support for all media agencies of the group, including paid and organic search, SEO, e-commerce, programmatic buying and classical media buying, non-standard projects, negotiations with key contractors and quality control of digital placements.
Malinovskaya and her team of specialists have a wide range of expertise including strategy and planning; social, paid and display media campaign management; research, data and insights; and web development, UX and graphic design. The team has a portfolio of work for highly respected brands like Nestle, L’Oreal, Mondelez, Coca-Cola, Samsung, Sandoz, Sanofi, P&G and KievStar.
“With the launch of Performics in Ukraine, which is based on Media Hub Publicis One, we plan to expand the list of services and expertise offered to all Publicis One clients. We’re also launching a Performance Content practice, and our existing Analytics and Research practice is being transformed into a Planning and Insights department. The Performics launch in Ukraine provides a wide range of capabilities to all Publicis One clients, advancing their digital marketing performance through world-class capabilities, technologies and international quality standards,” says Malinovskaya.
Through the global Performics network, Ukrainian clients will benefit from the following advantages:
- Scale: Performics is the largest and most comprehensive global performance marketing network, with unmatched access to media partners
- Strategy: Our mission is to be the premier revenue growth driver for our clients
- Specialists & Tools: Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed
As the original performance marketing agency, Performics converts consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, Performics creates connected and personalized digital experiences across paid, earned and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com.
For further information, please contact:
Performics Business Director
Tel: +38 (044) 494-49-11