June: Digital Digest Feature


Every day, members of our amazing agency leverage Intent-Based Planning to deliver meaningful and measurable results for our accounts. However, we don’t stop there – instead, we constantly learn from our experiences to make great performance even better. In order to feed this insatiable intellectual curiosity, please enjoy the following pieces that outline new features, milestones, tactics and insights that you may use in your constant pursuit of knowledge:

Device Bidding Changes on AdWords

Google announced that advertisers will have the ability to customize paid search bids at the device level, meaning that campaigns can now be even more tailored to consumer intent.

Google ETA Implications

The introduction of Google’s Expanded Text Ads (ETAs) will have a profound impact on mobile search real estate, URL structure and bid management platforms.

Google-Embedded Keyboard

While Google’s new Gboard keyboard app, which entails a search engine, does not contain paid advertising, its introduction does have SEO implications.

The Kardashian Effect

A step-by-step guide on how to reach out to influencers and leverage them to positively impact performance.

Snapchat Reaches User Milestone

It was announced that Snapchat has 150 million people using their service daily, making it more popular than Twitter in terms of daily active users.

Mobile App Attention Span Stinks

Less than 25% of mobile app users across the globe return to an app one day after first using it, and this percentage only decreases over time.

How Do You Like Them Apples?

In the fall, Apple will introduce search ads to their App Store, bringing ads even closer to moments of consumer intent.

Buy Local, Use SEO

Creating a page on Google My Business, location-based content, and a website optimized for mobile devices are a few key ways to enhance clients’ local SEO effectiveness.

Instabanner

Instagram is implementing a new ad feature, which links ads to particular profile pages, so that when someone clicks on an ad from their feed, a banner then pops up onto their screen.

🙂

Over 110 billion emojis have been tweeted in the last two years on Twitter, which will now enable emoji-based targeting.

The Advent Of RankBrain

RankBrain, Google’s machine learning system, is now being used in all of the search engine’s queries.


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