Money-Saving Tactics Top of Mind as Consumers’ Anticipated 2009 Economic Improvement Dwindles

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Money-Saving Tactics Top of Mind as Consumers’ Anticipated 2009 Economic Improvement Dwindles


Peformics today released its fifth month of consumer behavior findings from its "2009 Online Buyer Economic Trend Study."

As the year continues, there is a steady month on month decline of those who expect their household economic situation to improve this year – down to just 14 percent in August from 30 percent in April.

Consumers also continue to make cut-backs. Key money-saving tactics from the August study include:

  • 64 percent of respondents say they stick to a budget to control impulse spending
  • 50 percent of respondents use shopping comparison websites or search online for best prices
  • 52 percent of respondents say they only purchase sale items as a means to save money

In regards to economic information and news items:

  • 65 percent of respondents gather their economic news from online sources
  • 1 in 5 respondents searched online for information about the recent "Cash for Clunkers" program
  • 15 percent of respondents searched online for news on the rise of existing home sales in the U.S.

For the fifth consecutive month, 8 in 10 respondents somewhat/strongly agree that the recession will have a lasting impact on saving and spending habits.


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