New Kid on the Block: Jelly

Weekly Digital Digest
January 10, 2014
Weekly Digital Digest
January 17, 2014

New Kid on the Block: Jelly


Jelly is a newly launched social app that was created by the co-founder of Twitter, Biz Stone. This app allows people to take a picture, ask a question regarding said picture, and have it answered by your Jelly network. It is said this app was created to increase empathy, and is built more for the answerer than the asker. Since this app has only been live for a very short time, a week at this writing, there are many questions on the implications to Social and SEO. Jelly and Your Brand Unlike other social networks, brands do not appear to be able to create brand accounts. However, since Jelly is an add-on to your existing social network (Facebook and Twitter), I don’t believe there is anything from stopping a brand from posting and/or answering questions on Jelly from your brand account. How Jelly Works With Other Social Networks Jelly currently works with other social networks. Currently, it looks like these other social networks are Twitter and Facebook. You can pose your picture and question to friends and friends of friends who also have a Jelly account and are signed in. You can also answer Jelly questions by friends or friends of friends in the Jelly app. There is also a share function so your picture/question combo can be shared directly to your Facebook and Twitter accounts. Jelly and SEO Jelly.co is currently being indexed by Google. While there does not appear to be a website version of the app, I did find a number of questions and answers in the index when I did a site search for Jelly. Jelly also currently does not have a robots.txt file in place disallowing any of the search engines from crawling their site. Example of questions and answers being indexed by Google: jelly1 Images are also being indexed by Google: jelly2 What This All Means Like all new social platforms and apps, we are going to wait and see what happens and how successful this app becomes. Based on what we do know, there is potently an impact on the SERP through Twitter and Facebook, but we are not sure if this holds true for brand pages. Jelly is the newest of the social apps that we are looking at, but it is sure not the last.


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