Southeasts Toyota Distributors Selects Performics to Manage Integrated Search Engine Marketing

May 12, 2009

CHICAGO – Performics has been selected to manage and centralize search marketing campaigns for Southeast Toyota Distributors, LLC (Southeast Toyota) 

“While Southeast Toyota has had considerable success with search engine marketing, we are confident that Performics will help us increase our effectiveness and reduce costs,” said Hank Grooms, vice president of Marketing and Incentives, Southeast Toyota Distributors. “We are impressed with their track record to drive down competitive costs at the dealer and regional levels, boost exposure and results, and create integrated campaign reporting.” 

“Southeast Toyota will achieve more with search marketing through this collaborative and comprehensive approach,” said Nick Beil, CEO of Performics. “Dealers won’t compete against other dealers, regional efforts or national campaigns. This alone will significantly reduce costs and boost returns, but we’ll also help them better dominate search results pages in their territory and reach more regional and local customers at different phases of the purchase process.”

Search engine marketing not only helps Toyota dealers reach more qualified prospects; it also helps capture interest and excitement generated through other marketing channels. Performics’ integrated search marketing services will help Southeast Toyota and its dealers capitalize on this search demand. The search marketing program will also:

• Track every dealer’s program expenditure and outcome for ongoing analysis and optimization
• Provide detailed regional and dealer level custom reports
• Offer transparent search program pricing to enable effective ROI reporting and management

 About Performics

At Performics, we create opportunities and drive success for more than 200 of the world’s top brands. Our innovative approach to paid and natural search as well as user experience, emerging media and digital strategy fully integrates all aspects of performance marketing program management from analytics and conversion optimization to tracking, reporting and technology.

 Our commitment is to deliver more qualified consumers and a better return on investment. Performics works diligently and efficiently on behalf of our clients to boost the effectiveness of their digital marketing efforts.

 Headquartered in Chicago with offices around the world, Performics is the performance marketing expert inside Publicis Groupe’s Vivaki Nerve Center. Visit us: www.performics.com

About Southeast Toyota Distributors, LLC

Southeast Toyota Distributors, LLC (Southeast Toyota) is the world’s largest independent distributor of Toyotas and Scions.  The company distributes vehicles, parts and accessories to 173 Toyota dealerships in Alabama, Florida, Georgia, and North and South Carolina.  Southeast Toyota dealers sell approximately 20 percent of all Toyotas sold in the country.  Its vehicle processing facilities are located in Jacksonville, Fla. and Commerce, Ga. 

Headquartered in Deerfield Beach, Fla., Southeast Toyota is a subsidiary of JM Family Enterprises, Inc. (JM Family), a diversified automotive corporation ranked by Forbes magazine as the 23rd-largest privately held company in the United States.  JM Family is currently ranked No. 33 by FORTUNE® as one of the 100 Best Companies to Work For, its 11th consecutive year on the list.  The company is also ranked No. 7 on Computerworld’s list of “100 Best Places to Work in IT.”

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