Circuit City's Affiliate Program Joins the Roster at Performics.

February 7, 2007

CHICAGO, Circuit City Stores, Inc., a leading specialty retailer of consumer electronics, selected Performics® to manage its affiliate marketing program. Performics is the performance marketing division of DoubleClick® and a leading provider of affiliate and search-marketing services and technologies. 

“We are committed to leveraging the affiliate channel as a complement to Circuit City’s overall online marketing efforts,” said Imran Jooma, vice president of Circuit City Direct. “We chose Performics to help us take our large, growth-oriented affiliate program to the next level, as its professional approach to program management and reliable, innovative technology platform made Performics’ team the best choice.”

Circuit City’s affiliate marketing program, now managed by Performics, enables leading Web publishers to offer a wide range of consumer electronic brands and products to their loyal online shoppers. Circuit City selected Performics’ full service affiliate marketing solution, used by hundreds of leading brands across the nation, to connect with affluent online consumers. 

Proprietary research, recently released by Performics in conjunction with comScore, documents the affiliate channel’s ability to connect advertisers to affluent and highly desirable demographic groups. The research specifically determined:

• Affiliate shoppers are 17 percent more likely than the average Internet user to have an average household income greater than $75,000.

• Affiliate shoppers skew older than the total Internet population.

• Affiliate shoppers are four percent more likely to have children in their household than the typical Internet shopper.

• Of those consumers who have purchased through the affiliate channel, the average online order value was higher than that of the general Internet user.

• Affiliate consumers are 43 percent more likely to convert into a sale than consumers directed by other referrals, which were defined as all activity that did not come directly to the merchant site or arrive via an affiliate link.

Performics, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers. Performics pioneered the account service model in affiliate marketing and has a unique approach to delivering results in affiliate marketing, a proven, cost-effective channel for directresponse online advertising. Performics’ customized affiliate marketing programs align the goals of Performics with those of its clients while ensuring merchants partner with affiliates of the highest caliber. Affiliate marketing is not an isolated channel. As the only leader in both affiliate and search marketing, Performics understands the intersection between channels and effectively drives results while ensuring brand integrity.