Eric Papczun Named Performics US President

February 1, 2012

Chris Keating Elevated to VP, SEO and Conversion Optimization; Management Team Fully Aligned to Support Burgeoning Global Network

CHICAGO – Performics, the performance marketing agency owned by Publicis Groupe, announces the elevation of Eric Papczun to US President. On the heels of the December 2011 announcement in which Daina Middleton was elevated to Global CEO, the appointment of Papczun solidifies Performics global management team.

As US President, Papczun will lead all US and Americas operations, sit on the global management team and oversee the US executive team. He will report into Middleton and remain based at Performics global headquarters in Chicago.

“We recently formalized leadership roles around the world to support the continued growth of our global network” notes Daina Middleton, Global CEO, Performics. “Eric is a passionate, dedicated and inspiring leader; I am confident that, under his direction, Performics in the US will contribute to our growth and business will continue to thrive.

Prior to President of Performics US, Eric managed general operations and led the optimization services group which includes search engine optimization (SEO), content marketing, strategy and optimization, and feed marketing.

Additionally, Chris Keating assumes the role of vice president, SEO and Conversion Optimization, also based in Chicago. Keating, a seven year veteran of Performics, previously handled all aspects of clients' SEO programs, including account management, strategy and active implementation. Keating brings a wealth of experience and unique perspective to a team of revolutionary SEO experts and practitioners.

“Chris is a well-respected leader for his thoughtful approach to solving both organizational and client problems,” adds Papczun. “His strengths of developing talent and organizational management make him perfectly suited for this role.”

Performics currently operates in 15 countries around the world with plans for additional global expansion in 2012.