Performics Launches NSO Direct, a Fast Path to Higher Search Rankings

April 10, 2007

NEW YORK Performics® (www.performics.com), the performance marketing division of DoubleClick® (www.doubleclick.com/us/) and a leading provider of affiliate and search marketing services and technologies, today unveiled its NSO Direct solution at Search Engine Strategies New York. Once implemented, NSO Direct makes it easy for marketers to optimize their sites, without needing any additional IT resources. The solution improves search engine crawlability, increases relevancy and ultimately delivers a higher natural ranking by creating a crawler-friendly version of a marketer’s site with a simplified URL structure.

“Leading brand marketers’ Web sites constantly change, and whether or not search engines can identify, digest and present these updated pages to consumers is the difference between a successful search program and one that produces negative consumer experiences,” said Stuart Larkins, vice president of search at Performics. “The search engine friendly pages created by NSO Direct, address a number of indexation hurdles and will improve a site’s rank in natural results. The solution is fully compliant with all NSO best practices and has already delivered impressive results for select clients that have tried the service.”

Performics’ NSO Direct has been well received by clients thus far, helping them overcome challenges by creating an NSO environment that is much less cumbersome to manage. Marketers have embraced the three primary benefits of NSO Direct, which help them to:

• Be found: Simplified URLs result in a dynamic, crawler-friendly version of a Web site.

• Be relevant: Performics boosts page rankings in a fully compliant manner with methodical optimization efforts. Custom copy increases visibility for both brand and non-brand keywords.

• Be independent: Remote control of the NSO program enables Performics’ NSO experts to directly optimize a marketer’s site on their behalf in real time as needed, to coincide with a campaign launch, for example.

“For years, our efforts to tap into the natural search channel were hampered by technical constraints and barriers to controlling content. Performics offered us a technology solution - NSO Direct - which allows us to gain visibility in natural search. We are very happy with the results and with Performics’ execution,” said Karen Shea, marketing manager for PotteryBarn.com

Performics now offers NSO Direct to existing clients or as a standalone service to new clients. Those interested in more information on the service can email requests to performicsmarketingteam@performics.com.