Newsroom | Performics

May 02, 2013 06:23 PM

Top Blogging Statistics: 45 Reasons to Blog

The data reveals people are most likely to engage with branded content on social media that has pictures, status updates and videos.

Apr 29, 2013 07:24 AM

Performics Readies Direct Response Videos on YouTube

Performics, which has been implementing paid text search on YouTube channels for clients, is going to introduce direct response videos to these pages, says Michael Kahn, Global President of Performics in this interview with Beet.TV

Apr 26, 2013 10:00 AM

Facebook Raymond James Ups to Strong Buy as Ad Loads Rise

In this Barron's article, Performics shares comments on the recently launched Facebook Ad Exchange, otherwise known as FBX (real-time bidding.)

Apr 25, 2013 09:00 AM

Michael Kahn is Named Performics Global President

Performics announced the elevation of Michael Kahn to Global President. In addition to Kahn’s appointment, Karishma Kiri will assume the role of Senior Vice President and Jon Wegman as VP of Strategy & Planning.

Apr 19, 2013 02:58 PM

Tremor Video, Internet Advertising Bureau UK, Nielsen and Performics Announces Results of TV and VOD: Friends With Benefits

Tremor Video, the Internet Advertising Bureau UK (IAB UK), Nielsen and Performics today announced the results of TV and VOD: Friends With Benefits, their joint research study as part of the IAB UK's sold-out event entitled, Stretch Your Reach -- Video on Demand.

Apr 16, 2013 02:30 PM

Video on demand complements TV

Warc reports on how Performics participated in a joint research study that concluded video on demand (VOD) can add to the reach of TV and extend campaign messaging when the television advertising is off-air

Apr 12, 2013 04:01 PM

Q1 Mobile Paid-Search Clicks: Google 28%, Bing 16%

J.P Morgan analyst Doug Anmuth held a call with Performics earlier this month to discuss paid-search clicks. Performics stated that marketers spent 12.4 percent in the first quarter thisyear with paid clicks rising 10.1 percent and cost per clicks 2.1 percent.

Apr 11, 2013 01:18 PM

Key Takeaways from ad:tech San Francisco: Programmatic, the User Experience, and Mobile

One of the key ad:tech takeaways was from Daina Middleton’s speech about “The User Experience,” where she spoke about persuasion marketing and participation marketing.

Apr 10, 2013 02:15 PM

Inspiring Think Tanks from ad:tech San Francisco

Daina Middleton, “The Nuturist” spoke at this year’s ad:tech SF about the importance of Marketing Through Participation. She explained the concept of seeing consumers as participants and why this new term is so essential for brands to adopt.

Apr 10, 2013 11:43 AM

Mobile and social: Changing the way we search

Jeff Licciardi shares comments in this AllVoices article about the evolutionary shift that has occurred within search.