One in Five Started 2009 Holiday Shopping in September; 60 Percent to Spend Less this Season

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One in Five Started 2009 Holiday Shopping in September; 60 Percent to Spend Less this Season


Performics released its sixth month of consumer behavior findings from its “2009 Online Buyer Economic Trend Study.” With the holiday season approaching, Performics surveyed consumers about their holiday spending plans for 2009 in light of this year’s economic climate.

 

Of those who do the winter holiday shopping, 29 percent of respondents will start their winter shopping earlier this year than last year. In fact, as of mid-September, nearly one in five respondents already started their winter holiday shopping. The study uncovered that friends, co-workers and extended family are groups that may not make consumers’ gift lists this year, and also found significant gender-related differences in winter holiday shopping plans.

 

Read Performics’ Holiday Shopping Press Release.


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