Online Video News Study Offers Actionable Insight to Publishers and Advertisers

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Online Video News Study Offers Actionable Insight to Publishers and Advertisers


Posted by Melissa Severin, Corporate Communications Manager

Performics, in partnership with ROI Research, recently conducted a survey of 500 consumers who currently watch news video on the Web.  The intent of the survey was to gain insight into how these consumers use search in the process of finding online video news.  The survey reveals how consumers interact with online video news, including how they search for it, where they view it, and how often they effectively find the news video that they intended to watch.  The survey findings present actionable insights for publishers and advertisers who want to optimize their video assets for the major search engines, thus maximizing their chance of being indexed and getting their content in front of searchers. Download the Performics Online Video News white paper for more information.


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