DOUBLECLICK PERFORMICS CASE STUDIES

Love ThiRobot – the iRobot | Affiliate Marketing

“Performics brings their distinctive expertise and innovative ideas to iRobot’s online marketing program, making our affiliate efforts more manageable and dynamic. Their full service approach and responsiveness have been instrumental in helping to increase the efficiency of our affiliate marketing initiatives. Performics works hard not only to meet our needs, but continues to exceed our expectations.”

Dean Rist – Director, Direct Marketing – iRobot Corporation

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Jos. A. Bank | Affiliate Marketing

"We wanted an affiliate marketing program that would engage consumers, expand our online presence, and drive long-term growth. Unlike other affiliate providers, DoubleClick Performics took the time to know our organization and helped us make affiliate marketing work within our specific multichannel marketing mix."

Pete Zophy – Divisional Vice President of E-Commerce - Jos. A. Bank

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Pottery Barn Taps Performics | Natural Search Optimization

Pottery Barn spent years developing its paid search program for three of its ecommerce properties. The paid program grew and the focus turned to improving natural search results. In collaboration with Pottery Barn, Performics launched a six month Natural Search Optimization (NSO) program in June 2006 to gain greater visibility for PotteryBarn.com, PotteryBarnKids.com and PBTeen.

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Analyzing Search Behavior Lifts Sales For United Airlines

It’s no secret that consumers are going online to book travel. Nearly one-third of all online purchases are travel related, according to a recent study from the National Retail Federation and its Shop.org unit, which also reports that online travel sales hit $62.8 billion in 2005.

While online travel sales show no signs of slowing down, a proliferation of outside influences and a shift in the way consumers find and book travel has changed the landscape for long-standing players like United Airlines.

Click Here for the Full United Airlines Case Study (PDF)