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Challenge- Typically, paid search bid strategies are based on the “last click”—a metric that records the last search ad that a user clicks on before a conversion. But high impact bid strategies come from a deeper understanding of your consumer’s search behavior (i.e., their clickstream), not just the “last click” leading up to an action.
Solution- Performics’ Clickstream Analysis combines data-driven analysis, proprietary technology and a forward-thinking culture of innovation to uncover the hidden value of keyword performance to develop advanced bid strategies that increase conversions, maximize cost efficiencies and promote brand engagement.
Data-Driven Analysis
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Proprietary Technology
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Culture of Innovation
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Dedicated team of analysts ensure bid strategy recommendations are guided by statistical rigor
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GUID (global unique identifier) connects clicks within a user’s clickstream
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Advanced statistical algorithm automatically segments keywords into five categories with associated bid strategy recommendations |
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Proprietary Clickstream dashboard and reporting suite reveals real-time performance metrics at the keyword level
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Up to 15 out-of-the-box reports that can be easily exported to Microsoft PowerPoint and Excel
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Integration with Performance Marketing Dashboard for comprehensive paid search reporting platform |
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Early pioneer of clickstream innovation dating back to 2005, well ahead of the market |
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Rejecting the industry standard of relying on “last click” data |
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Bid strategists are empowered by and proactively utilize clickstream data to change bid recommendations for optimal campaign performance
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Results- Performics used Clickstream Analysis for a lead generation client to identify keywords that assist in driving leads and recommended bid strategies to increase spend on these high-performing keywords. Conversions on these keywords increased by more than 2 times and downstream brand clicks increased by 5 times resulting in increased brand engagement.
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