OTHER DIGITAL CONSULTING SOLUTIONS

DoubleClick Performics’ experience and strategic capabilities enable us to work with clients as a true partner.  We offer six secondary solutions to improve performance, and together we can also create custom solutions.

Online Promotion Effectiveness: Optimal online promotion strategies considering the unique characteristics, needs and behaviors of online only and multi-channel consumers

Online Ad Influence on Offline Behavior: Media interaction measurements by quantifying the impact of offline media on search and Web site traffic, and the subsequent impact of online and offline sales and other pre-defined metrics.

Media Mix Optimization: Optimal media spend allocation by understanding the impact of each ingredient in the media mix (e.g. paid search, affiliate, email, print, television, radio) in driving sales or other pre-determined actions.

Competitive Benchmarking: Compare client’s campaign effectiveness and efficiency against a set of pre-determined companies to identify improvement opportunities and apply best practices to drive improvement.

Process Efficiency: Design and establish search marketing process design, governance model, roles and responsibilities and metrics to manage

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