 DIGITAL CONSULTING:
LANDING PAGE OPTIMIZATION (LPO)
Performics drive quality traffic to your Web sites and landing pages with our search solutions, but we can also help you close the conversion funnel with our conversion optimization solutions. We use data-driven decisions to take the guesswork out of designing critical paths and landing pages. Using A|B and multivariate testing techniques, we test different combinations of site content to validate design decisions and improve conversion rates. Our Conversion Optimization team of user experience experts utilizes a comprehensive framework for testing your landing pages to ensure the results are statistically significant, meaningful and actionable.
FEATURES
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BENEFITS
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- A|B Testing A testing technique used for conversion optimization where online traffic is diverted to different pages and the best performing page is declared the “champion”
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- Create incremental lift in revenue and other KPIs (key performance indicators)
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- Multivariate Testing A testing technique used for conversion optimization where different versions of elements on a page (i.e., headline, photo, or copy) are tested to determine which combination drives the most conversions
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- Determine the best path to conversion and task completion
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- Validate design decisions through iterative testing and find “hot zones”
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