PAID INCLUSION

Retailers face extraordinary challenges reaching today’s consumer. The majority of searchers do not browse past the first results page. Leveraging superior technology, experienced practitioners, and a strategic partnership with Yahoo!, DoubleClick Performics’ Paid Inclusion team seamlessly integrates content into Yahoo!’s natural search results to improve site visibility. Our copywriters prepare listings that maximize rank and clickability for brand and nonbrand terms, eliminating reliance on a spider to index site pages. Detailed tracking and analysis also allows our Paid Inclusion experts to continually optimize your Yahoo! SSP listings.

FEATURES	BENEFITS
Diagnostic Assessment Collaborative site audit including prioritization of optimized keywords & landing pages	Direct content insertion into Yahoo! natural search results via data feeds
Optimization Methodical title, keyword, copy, and page optimization for feed creation	Listings updated within 48 hours
Feed Publication Optimized feeds published to Yahoo! via proprietary tool to increase site visibility and control messaging	Ability to get many deep pages indexed; not reliant on Yahoo! natural crawl
On-Going Measurement ROI monitoring and continual keyword optimization by our Paid Inclusion experts	Improve visibility on generic/non brand queries
	Control your ad copy to maximize rank and clickability
	Optimize feeds for common misspellings and alternate forms of your brand name
	Include promotions or seasonal language in listing to improve awareness and increase traffic

PAID INCLUSION

FEATURES

BENEFITS

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