SearchConnect Paid Search Solutions  
 

Local Search: Local Search Engine Marketing

 

Search is everywhere.  Your customers are searching for your brand on desktops, laptops, tablets and phones.  They’re searching for you at home, work, school and—more than ever—while they’re on the go.  They’re looking to call your store or walk in your door.  This demand for local content has spurred the search engines and social networks to incorporate more maps, phone numbers, reviews and addresses.  Our dedicated Local Search Team ensures that your customers can easily find this information, resulting in more leads and sales for your brand’s local outlets.

At Performics, we jointly manage national, regional and local search programs for best-of-breed global brands.  Our highly-experienced Local Search Team transcends national boundaries with native language speakers on the ground in 60+ countries to localize keywords and copy.  Our proprietary Benchtools competitive monitoring platform provides a detailed picture of the SEM landscape at a worldwide, country, regional and city level.  We also have a dedicated Local Search practice for automotive dealers. 

Local search strategies include utilizing IP geo-targeting to promote local store locations in paid search. National, regional and local integration coordinates keywords and bids by geographic location to limit bid inflation while saturating the local market with your ads.  Searchers can be micro-targeted by drive time to your physical store locations (by latitude and longitude) or proximity to your competitors’ locations.  This allows you to prioritize marketing investment to the searchers who are most likely to visit your stores.  We also ensure visibility in mobile search, natural search, Google Maps and social network Place Pages. 

Local Search for Automotive Dealers
Maximize online presence for your automotive dealership and increase opportunities for sales, parts and service.

How Local Search for Auto Dealers Works

Local Business Listings
Ensure searchers looking for you in their area get the right information about location, hours, telephone numbers and more.

Frequently Asked Questions

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