How Local Search Works

You set a Media Budget; We Deliver Results

You set a monthly media budget that suits your needs; and you only pay when your ad is clicked on. We also understand that your available budgets may fluctuate throughout the year, which is why you may change your budget at anytime for the following month.

Once your budget is set, our expert teams:

• Devise a strategy to bid on keywords specific to your business
• Develop ad copy around a robust keyword set
• Determine the proper landing pages on your site to target

We then use world-class technology to create your ads that will appear on the search engines, followed by a complex bidding process to actually place those ads on the search engines.

When a shopper in your area clicks on your ad, we send them directly to the most relevant pages on your dealership website.  From there, consumers can browse your website or submit a lead and your sales team handles qualified customers as if they walked through the front door of your dealership.

Pricing

Tracking and Reporting

Buying the right media is a big part of what we do, but being able to track and optimize it efficiently can make an even bigger long-term impact on your business.  Tracking will help you understand how customers interact with your brand and how they use your website throughout the purchase process.

• We work with your website provider to implement tracking
• Leads will be tracked via industry-standard Spotlight tags 
• Optional tracking of specific actions, based on coordination with your website provider
• Biweekly and monthly performance reports – including top keyword reports

Ongoing Management

We don’t set your program and forget it.  Our teams continually optimize your campaign to ensure you get the best results possible – and the most for your money.  We also make program management as easy as possible with:

• 24/7 online access to results and account information
• Consolidated monthly statements
• Credit card billing
• Customer support specialists