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- Optimize emerging paid search creative—video, images, sitelinks and mobile click-to-call
- Build links to boost natural search rankings
- Optimize Fan pages, social profiles, video and news to dominate the search engine results page
- Manage reputation by pushing down negative natural search listings
- Get found beyond search on social and display networks
Results: Performics boosted brand visibility for HP by using Yahoo! Rich Ads in Search (RAIS) to drive a 36% sales lift for RAIS keywords vs. traditional paid search ads
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