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- Identify “assist” paid search keywords to calculate true keyword ROI
- Track share of voice vs. competitors for timely keyword and copy optimization
- Forecast to determine ideal future resource distribution
- Segment customers to identify regions of strong and weak KPIs
- Learn and optimize in days, not weeks through reporting dashboard trends and insights
- Seamlessly house, align and display disparate data sources
Results: Performics partnered with a multinational technology retailer to identify “assist” keywords; new bid strategies led to $30K in monthly cost benefits and $120K in monthly revenue benefits
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