DOUBLECLICK PERFORMICS PAID SEARCH SOLUTION

DoubleClick Performics pairs consumer engagement expertise with technical innovation to think forward about paid search. As the largest team of search experts in the industry, our specialists have a deep understanding of consumer search behaviors, and the relevant drivers to motivate action.

Powered by DART Search technology, our paid search solution drives results for 300 top global brands. DART Search is the only search platform with a published 99% data accuracy policy, delivering precise and reliable analytics in a centralized dashboard. The industry-leading technology supports over 125 million keywords.

With over 185 search specialists, the DoubleClick Performics team leverages learnings from thousands of search campaigns to deliver consumers. Our full-service solution ensures that specialists, not generalists, optimize every aspect of your search campaign:

Campaign Structure: DoubleClick Performics understands that this crucial foundation supports a client’s collection of accounts, campaigns, ad groups, and associated meta-data including categories and ad names, enabling clients to focus on key performance goals.

Landing Page Management: Consumer engagement metrics drive successful client campaigns, and our team excels in translating these statistics into well-optimized, valid landing pages.

Copy and Creative Development: Utilizing a structured approach to copy design, our dedicated team researches, plans, and develops copy that resonates with consumers and complies with the latest search engine editorial guidelines.

Bid Strategy: DoubleClick Performics leverages proprietary algorithms to design a customized strategy focused on your ROI, click and bid goals. We continuously monitor and track search listings against real-time purchase activity, and adjust keywords based on performance and goals.

Keyword Optimization: Our approach to keyword management is two-pronged, and both the prospecting and mining phases aim to drive traffic and connect engaged consumers with client products and services.

Intelligent Reporting: Real-time reporting on a central dashboard across all search engines empowers you to make intelligent data-driven decisions about your campaign 24/7.

Full-Service Account Management: Our business is structured to provide unparalleled service. Dedicated account management teams focus on campaign strategy and client goals, leveraging core expertise for campaign elements to ensure optimal performance. 

Our thinking forward approach to search marketing yields results for highly complex verticals including retail, automotive, travel and financial services.

Empower your marketing initiatives; talk with us about Paid Search.

Interested in improving your existing online investment? Learn how Natural Search with DoubleClick Performics can enhance your Internet marketing efforts.