Daina Middleton Elevated to Worldwide CEO; Frederic Joseph, Gareth Mulryan Named Regional Leaders
CHICAGO – December 8, 2011 – Performics, the performance marketing agency owned by Publicis Groupe, today announced a new global leadership team in support of its burgeoning worldwide network. Daina Middleton, current U.S. CEO, expands her role and is promoted to Worldwide CEO based in Chicago, effective immediately.
Performics currently operates in 14 countries and plans additional expansion in 2012. To further support this growth, Performics also announces a new regional management structure. Frederic Joseph becomes CEO for Performics in Europe, Middle East, Africa, based in London; and Gareth Mulryan is the new Regional Director in Asia Pacific, based in Shanghai.
Joseph and Mulryan will report to Middleton and, with Vice Chairman Andras Vigh, complete the new global management team. Vigh will have network development responsibilities for Performics, in addition to his role as Chairman for VivaKi in Greater China.
“Performics has achieved phenomenal growth over the past year through the development of our worldwide network of talent,” commented Middleton. “We are committed to redefining performance marketing around the world, and will achieve this by providing performance marketing services across search, affiliate partnerships, performance display and social marketing resulting in a consistent global offering for our valued clients.”
Prior to her role as U.S. CEO, Middleton spent two years at Publicis Groupe’s Moxie, after a distinguished tenure at Hewlett-Packard. Joseph is a veteran of Publicis Groupe, responsible for launching Zed Digital in France and Europe within the past 10 years. Mulryan most recently led search marketing for Performics in Asia Pacific, after successfully leading digital efforts at ZenithOptimedia.
Performics is the first global performance marketing company to partner with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Headquartered in Chicago with presence in 14 countries and regional hubs in London, Paris, and Singapore, Performics is part of Publicis Groupe—the world’s third largest communications group and top global search spender.