Performics attends the 2013 IAB Mexico Conference

Weekly Digital Digest
August 2, 2013
Weekly Digital Digest
August 9, 2013

Performics attends the 2013 IAB Mexico Conference


Craig and Mexico Team2 Craig Greenfield,  EVP, Global Managing Director and the Performics Mexico team attended the IAB conference in Mexico from July 31st – August 1st.  Craig spoke at the conference on Performics’ current strategies in regards to marketing in the Participation Age. Latin America is a dynamic and exciting region in the digital marketing landscape.  The region has one of the fastest growing internet populations having increased by 12% in the past year to reach 147 million users in March 2013.  Mexico led the region with 13.9%  of all web-based page views consumed on smartphones and tablets.  Online Advertising is on the rise in Brazil, having grown by 97% in the past year.  To help clients reach their needs in Latin America, Performics has expanded their global footprint in the region by opening offices in Argentina, Colombia, Mexico and Panama in the past year. Below are some of the images of the event and videos that were presented by Performics: Mexico Team at IAB        Craig Presenting at IAB 2 Craig being interviewed         Craig Presenting   Daina’s IAB Mexico Video Presentation: https://www.youtube.com/watch?v=7fUfHGVv0ew   Kawasaki Case Study presented at the conference: https://www.youtube.com/watch?v=zEc8iP101vY


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