Post by Evelyne Rose, Communications Manager EMEA
Leading international internet provider 1&1 has partnered with Performics Germany to launch the 1&1 Digital Guide, a free online portal covering a range of topics from server issues to digital marketing. Aimed at readers from around the world, articles will be published in English, French, German, Italian and Spanish.
Conceived and managed by 1&1, editorial content for the guide is provided by Performics Germany. Operating out of its Berlin office, Performics Germany’s 20 person editorial team of expert native speakers will work closely with the 1&1 product specialists to ensure that the information is continuously expanded and regularly updated.
1&1 DIGITAL GUIDE
With ‘how to’ articles, instructions, and trend reports, the 1&1 Digital Guide offers guidance to both individual users and businesses looking to set up a website or launch an eCommerce site, and to professional web developers wanting to improve the success of their web project. It will cover everything from basic questions like ‘what is HTML5?’ and ‘how can I protect myself from online identity theft?’ to detailed troubleshooting for servers on Windows or Linux. SMEs will benefit from information on topics such as the basics of setting up an online store, successfully using social media tools, and how to get ahead of the competition through successful B2B email marketing.
“With the 1&1 Digital Guide, we’re providing small and medium-sized businesses with valuable, accessible information free of charge, to enable their business to develop successfully online. This is designed to offer inspiration and guidance to both beginners and pros for the numerous applications of 1&1’s product range,” said Robert Hoffmann, CEO of 1&1 Internet SE.
“In just a few weeks, we were able to assemble a twenty person international editorial team in Berlin. The new editorial team was quickly integrated and after just a few days confidently implementing the editorial plan. Thanks to the company’s existing content management system, coupled with several software extensions, we are able to create texts developed specifically to 1&1’s requirements, leading to an efficient and scalable partnership right from the start,” added Maik Metzen, CEO of Performics Germany Berlin.