The Performics Atlanta office completed its 2nd annual Google Certification Program at the University of Georgia this Spring. After choosing 11 students out of a large applicant pool, Performics and Google hosted several hands-on search and display training sessions in Athens. Covering everything from tactical media execution to how digital fits into brands’ overarching strategies, students saw a true day-in-the-life view of what it’s like working in advertising. In addition, the team answered questions about resumes, interviews and cover letters to give the students a leg up as they break into this competitive industry. All 11 students passed both required exams and gave raving reviews of the program. Special thanks to Josh Miller, Claire Doiron, Chris Brandon, Katherine Provost, Laney Pait, and Lisa Tully for participating as mentors in the program!