Performics Hits the Nail on the Head for Northern Tool in U.K. Market

Beyond the Bid
October 27, 2008
Google Quality Score 101
October 29, 2008

Performics Hits the Nail on the Head for Northern Tool in U.K. Market


Posted by Andrew Caravella, Product Marketing Manager (International)

After running a successful U.S. paid search program, Northern Tool wanted to establish a footprint in the U.K. Northern Tool’s goals were to increase brand awareness, gain market share and grow sales. Performics executed a five-phase PPC strategy to meet these goals. The results exceeded Northern Tool U.K.’s monthly sales volume targets while consistently keeping costs low.  Read the full case study.


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