Performics OneSearch (Paid + Organic) “Test & Learn” Case Studies

Performics Weekly Digital Research Recap
July 2, 2012
Performics Weekly Digital Research Recap
July 17, 2012

Performics OneSearch (Paid + Organic) “Test & Learn” Case Studies


At Performics, we're leveraging analytics to construct strategies to achieve holistic (paid + organic) search performance.  The below case studies illustrate how OneSearch testing and learning can answer questions like:

  • What’s the optimal mix of paid and organic search?  How do we properly diversify traffic sources to avoid overexposure to organic search volatility?
  • Can we boost paid search position to maintain lead/sales volume if organic position falls?  Can we drop paid search position for keywords that rank highly in organic search and still achieve our goals?
  • Does dominating the SERP in both paid and organic boost traffic, sales/leads & brand awareness at an efficient cost?

Take a look at the below presentation to see how we're using a "test and learn" OneSearch approach for our clients:


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