Social networks are changing the way people participate with brands, resulting in new opportunities for companies. Performic S-Net social study category reports highlight findings specific to 18 different industries: alcoholic beverages, apparel, appliances, automotive, education, electronics, entertainment, financial services, food, healthcare/pharma, household, magazines/newspapers, non-alcoholic beverages, personal care, restaurants, sports related, telecommunications and travel.
S-Net used a 30-minute online survey to collect information from 2,997 U.S. respondents who access at least one social network weekly. The social media study responses were compiled, analyzed and trended against data in two waves in 2010 and 2011. The objective of this study was to determine how various segments of users participate with social networks in their daily lives, specifically with regard to the purchase process for different types of products and in relation to other media channels.