Performics Top Performance & Participation Trends: Q1 2013


We’ve released our Q1 2013 Trends Report, Participation Activated.  View the full report below.  This quarter, we take a look at three trends that marketers must keep in mind to fuel participation and performance in search, social and display in 2013.  Our trends include:

  1. AUTOMATED INTUITION: Advertisers activate Big Data to customize ads at scale, by intent, across devices, in real-time to better connect with participants
  2. THE HUMAN ALGORITHM: Participants move beyond traditional search results to discover alternative (human!) authority for crowd-sourced decision making
  3. SEARCH APP-IFICATION: Search engines seek to empower participants by giving them niche content—e.g. integrated vertical search portals directly in the results


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