Post by Evelyne Rose, Communications Manager EMEA
A Performics UK case study for fashion client AllSaints has been awarded ‘Highly Commended’ in the Fashion category of the Brand Republic Digital Awards.
In the BrandRepublic awards snippet, ‘Likes’ to Sales, Stylishly Effective Social Media, it was discussed how Performics smashed the ROI target set by AllSaints by strategically using Facebook for brand awareness and direct sales.
The team also succeeded in proving that an older demographic was a key target for the brand, providing a key insight which allowed AllSaints to optimize its eCommerce strategy, delivering additional sales.
For more information, you can watch the case study video here.