Performics Weekly Research Recap


Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team

Highlighted below are emerging trends and insights from the week of August 29, 2011:

Channel Insights

Social

  • Facebook is getting out of the daily deals business after four months of testing, a move that may ease some competitive pressure on industry leaders Groupon and LivingSocial (Facebook)

    -Facebook started making offers in five cities and had a small sales team arranging deals with local merchants. But the company also ran offers that were set up by 11 other daily deal companies, including ReachLocal, Gilt City and Zozi.

    -Facebook stressed that it is committed to developing other products, such as Ads, Pages and Sponsored Stories, which connect local businesses with potential participants – Facebook is doing some major re-thinking around local.

  • Survey: 65% of online adults use social networking sites. (Pew Research Center)

    -Only email and search engines are used more frequently than social networking tools

    -While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine

    -Users repeatedly described their experiences as “fun,” “great,” “interesting” and “convenient.” Less common were superlatives such as “astounding,” “necessity,” and “empowering.”

 Search

  • 6 Key Findings From The 2011 Local SEO Industry Survey (Search Engine Land)

    Client Turnover: 31% of SEOs turned over less than $30,000 in the last 12 months. 31% of SEOs turned-over less than $30,000 last year with this figure rising to 51% among freelance SEOs.

    Clients: Local SEOs handled more clients this year than last year.  The number of SEOs with over 20 clients has grown 10% in the last 12 months.

    Growing Competition: 31% of respondents are new to SEO in the last 12 months

    New Business: 46% of local SEOs claim that they do not actively seek new clients

    Future Growth: 82% of local SEOs expect to grow their business in next 12 months.  A major contributing factor to this growth is the appreciation among local business owners of the value of good online visibility.

    Pricing: Most SEOs charge between $100-$250 for Google Places optimization.  Given the potential sales value that a well-optimized Google Places profile can generate, this price point is very low.

Mobile & Tablets

  • comScore Reports July 2011 U.S. Mobile Subscriber Market Share. Key findings include:

    -More than 80 million Americans now own a smartphone

    -Android continued to gain ground in smartphone market reaching 41.8% market share, up 5.4 percentage points

    -Apple strengthened its #2 position with 27% of smartphone market, up 1.0 percentage points from the prior period

    -Device manufacturer Samsung ranked as the top OEM with 25.5% of U.S. mobile subscribers

    -Browsers were used by 41.1% of U.S. mobile subscribers, while downloaded apps were used by 40.6%

Seasonal Topics

Holiday

  • e-Commerce Revenue Results Show Potential For 2011 Holiday Season (Retail Touch Points)

    -According to eMarketer, Q2 2011 growth rates in e-commerce are consistent with 2010 results. To that end, the research firm noted that retailers can anticipate a strong burst in purchases between Q3 and Q4 for the holiday season.

    -Despite the consistent growth in online purchases, people are still focused on finding quality sales and implementing thrifty spending techniques this holiday season, according to BIGresearch.

  • Study: Holiday Selling Themes Falling Short (Motista)

    -Study reveals how differently men and women connect with top retailers such as Amazon, Barnes and Noble, Best Buy, Gap, Crate & Barrel, Macy’s, Nordstrom, Wal-Mart and others.

    -Connected participants shop retailers’ websites via mobile devices ten times more often than participants who are simply satisfied. They also follow retailers on social media networks like Facebook and Twitter, four times more often.

    -The long-term takeaway for retailers is the importance of establishing more relevant connections with their participants.

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