Currently, U.K. consumers are drastically more satisfied with their Financial Services experience than the U.S. And we’ve noticed that consumers are generally not comfortable with privacy, which is highly concerning as Financial Services brands should be perceived as trustworthy. Users want their personal information kept safe, a very important factor within the industry. Because of this, Financial Services brands should be finding ways to make consumers feel comfortable with personal data collection.
Additionally, U.K. consumers have more valuable social interactions with Financial Services brands than the U.S. Due to this, U.S. Financial Services brands should find ways to create a more engaging user experience for consumers.
To learn more, download a copy of the Digital Satisfaction Index™.