Satisfaction with Financial Services Vertical: Digital Satisfaction Index™

Intent Lab
U.S. vs. U.K.: Digital Satisfaction Index™
August 10, 2016
What Does Walmart’s Purchase of Jet.com Mean for Online Retail Traffic?
August 15, 2016

Satisfaction with Financial Services Vertical: Digital Satisfaction Index™

Intent Lab

Currently, U.K. consumers are drastically more satisfied with their Financial Services experience than the U.S. And we’ve noticed that consumers are generally not comfortable with privacy, which is highly concerning as Financial Services brands should be perceived as trustworthy. Users want their personal information kept safe, a very important factor within the industry. Because of this, Financial Services brands should be finding ways to make consumers feel comfortable with personal data collection.

Additionally, U.K. consumers have more valuable social interactions with Financial Services brands than the U.S. Due to this, U.S. Financial Services brands should find ways to create a more engaging user experience for consumers.

 

To learn more, download a copy of the Digital Satisfaction Index™.


Comments are closed.

Performics Newsletter

[raw]



[/raw]