Of the four verticals analyzed, consumer responses varied drastically with Retail. While white consumers are most comfortable and satisfied with Retail, Hispanics are least satisfied, noting a lack of trust with brands.
Additionally, the U.K. is significantly more satisfied with Retail than the U.S. Particularly, U.K. consumers have a higher level of trust in credibility among Retail information. They also find a greater amount of usefulness from Retail websites versus U.S. consumers. In addition, females have a higher Retail DSI™ score than males, indicating that retailers are connecting well with female consumers, understanding their shopping wants and needs.
To learn more, download a copy of the Digital Satisfaction Index™.