Satisfaction with Retail Vertical: Digital Satisfaction Index™


Of the four verticals analyzed, consumer responses varied drastically with Retail. While white consumers are most comfortable and satisfied with Retail, Hispanics are least satisfied, noting a lack of trust with brands.

Additionally, the U.K. is significantly more satisfied with Retail than the U.S. Particularly, U.K. consumers have a higher level of trust in credibility among Retail information. They also find a greater amount of usefulness from Retail websites versus U.S. consumers. In addition, females have a higher Retail DSI™ score than males, indicating that retailers are connecting well with female consumers, understanding their shopping wants and needs.

 

To learn more, download a copy of the Digital Satisfaction Index™.


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