SEO Training – Building Consensus with Marketing, IT, and Executives

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SEO Training – Building Consensus with Marketing, IT, and Executives


Posted by Brad Beiter, Senior Program Manager (Natural Search)

Performics understands the complexities of implementing a Search Engine Optimization program across a large organization where multiple teams (such as marketing, merchandising, or IT) may be touching the Web site.  Our natural search consultants don’t just deliver expert SEO recommendations, they make sure best practices get implemented.  This means focusing on employee education, creating an implementation plan, and building a natural search foundation for the organization that will continue to drive conversions over time. 

Here’s a sampling of our on-site natural search training sessions targeted to build a natural search foundation for the future and encourage all Web site stakeholders to consistently execute best practices:

SEO 101:  Client-customized 3 hour interactive training session educates the client’s team on the basics of SEO strategies/tactics using examples from the client’s site. This training is high-level and perfect for everyone from the company’s executive team and those new to internet marketing.

SEO Technical Training:  Client-customized 3 hour interactive training session that gives the client’s web dev, IT and search marketing teams an overview of “do’s and don’ts” to achieve high search engine visibility.  Topics include: JavaScript, CSS, Flash, URL design, web analytics tracking issues, AJAX, video, images, navigation.

SEO Copywriting Training: Client-customized 3 hour interactive training session that educates the client’s marketing team on writing to two audiences: human visitors and search engines.  Includes in-class exercises and a 30-page manual for every participant.


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