Cross Channel Attribution Modeling


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Give Credit to All Touchpoints

Each touchpoint in today’s fragmented consumer purchase path provides a degree of influence in driving the ultimate conversion. Therefore, we go beyond last-touch attribution to give proper credit to every contributor, visualizing how channels and devices interact.

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Make Online + Offline Media Work Together

TV + social media. Mobile paid search + in-store. Today’s shopping journey is deeply omnichannel. We’re supporting this shift by: ensuring online campaigns support offline media (and vice versa), flighting online budgets based on offline activity and creating integrated experiences across mediums.

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Validate Results Through Testing

We enhance attribution modeling and validate results through in-market testing and macro-modeling. By considering the impact of outside factors, we eliminate bias, thus creating the most accurate and actionable attribution models.


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