PerformicsGlobal Performance Marketing Agency
Challenge - Typically, paid search bid strategies are based on the “last click”—a metric that records the last search ad that a user clicks on before a conversion. But high impact bid strategies come from a deeper understanding of your consumer’s search behavior (i.e., their clickstream), not just the “last click” leading up to an action.
Solution - Performics’ Clickstream Analysis combines data-driven analysis, proprietary technology and a forward-thinking culture of innovation to uncover the hidden value of keyword performance to develop advanced bid strategies that increase conversions, maximize cost efficiencies and promote brand engagement.
Results - Performics used Clickstream Analysis for a lead generation client to identify keywords that assist in driving leads and recommended bid strategies to increase spend on these high-performing keywords. Conversions on these keywords increased by more than 2 times and downstream brand clicks increased by 5 times resulting in increased brand engagement.