PerformicsGlobal Performance Marketing Agency
Streamlined messaging is the main part of LPO, a facet of Conversion Optimization. It begins by understanding your participant's intent which we develop through Testing and Conversion Audits. Testing begins with A/B and Multivariate. Conversion Audits has full site participant experience, landing page and checkout/registration funnel.
Challenge- On average, landing page bounce rates range from 50-70%.1 This means more than half of your consumers are abandoning your site, which results in poor brand experiences and wasted marketing dollars.
Solution- Performics creates efficient, controlled and personalized pre- and post-click experiences that ultimately lead to more conversions and sales. Our landing page optimization (LPO) practice sends consumers to the most relevant pages, which in turn makes the most out of your marketing dollars.
Results- Our landing page optimization (LPO) specialists utilized user experience strategies and A/B testing to identify HP’s highest converting landing page, which had a 109% entry rate lift and a 71% conversion rate lift.