Digital Co-Op


Every year in the United States alone, hundreds of millions of dollars in Co-Op Marketing budgets are left unspent.


Co-Op advertising between two brands is one of the last marketing functions to fully embrace digital transformation. From retailers and manufacturers to franchise and dealer associations, only 13% of all Co-Op budgets are spent on highly efficient digital media activation today. At Performics, we work with our clients and media partners to deploy innovative digital campaigns that deliver many key benefits.

Expanded Budgets

Access to expanded marketing budgets that are potentially left uninvested today

Holistic Strategy

Opportunity to create plans and projects that unify media, content, and measurement

Improved ROI

Deployment of marketing plans that have a highly favorable return on investment

Joint Branding

Our client’s and their co-op partner’s benefit from co-marketing synergies


Performics Newsletter

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