Tablets at Top of Shoppers’ Holiday Wish Lists

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Tablets at Top of Shoppers’ Holiday Wish Lists


Posted by Cristina Lucero, Research Associate

iPads and other tablets are on many holiday wish lists this year.  According to the Consumer Electronics Association (CEA), this “marks a significant change from just last year, when peace and happiness took the top spot, followed by laptop computers, and tablets trailed at No. 3.”  Other trends that predict a huge holiday for tablet sales include:

  • Shoppers plan to spend $769 on average on gifts this year, up slightly from last year.  About a third of that will go toward electronics, an all-time high. (CEA)
  • iPad is the “king” of tablets and remains the most-wanted tablet, but those opting for simple “read as you go” alternatives will consider the Kindle or Nook Color (Fortune)
  • Kindle Fire, iPad, Nook Color and HP Touchpad are among the fastest moving product search terms in 2011 vs. 2010

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