The Weekly Digital Digest


The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and hot topics continuously emerging. United States Channel Insights Mobile

  • eMarketer: Digital Coupons, Mobile Give Cheapskates Staying Power
    • eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014.
    • eMarketer estimates that the number of US adult smartphone users who also use mobile coupons will jump from 31 million at the end of 2012 to 40.8 million at the end of 2013.
    • eMarketer estimates that nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.
  • GFK MRI: 50% of tablet owners play video games on device
    • 43% of adult tablet owners played a game on their smartphone and 33% played a game on a desktop computer.
    • 54% of users played puzzles, 42% played word games and 41% played card or board games digitally.
    • 60% of women surveyed said that they liked puzzle games, followed by word games, which represent 49% of responses.
    • 48% of men surveyed said that they liked to play puzzles with 40% of men saying that they preferred to play card and board games.
    • This means that marketers need to not only be thinking about cross-screen games, but also think about the user experience across each screen for consumers.
  • Telmetrics and xAd Survey: Mobil Path to Purchase
    • 45% of consumers go to their mobile device first when starting a search.
    • One-third said they used mobile throughout their purchasing process, two-thirds switched to another device or converted offline.
    • 60% of consumers expect a business to be within walking distance or a local drive away.
    • This means that SMBs need to make sure their marketing planning covers both mobile as well as the potential offline conversion that occurs for those two-thirds of consumers.

Social

  • Facebook: Under the Hood: The natural language interface of Graph Search
    • Designed to perform exact searches across the abundance of data within the Facebook graph, the robust natural language interface recognizes traditional keyword searches and can identify grammatically incorrect queries, while also providing auto-complete options as a user enters search terms or phrases.
    • The natural language interface understands not only keywords, but the grammar rules that may be used to combine them, quickly translating search terms into a programming language that can be understood by Faceobook’s Unicorn index standards.
    • According to Facebook, the natural language interface offers more precise queries compared to a key-word based system or augmented drop-down filters.

Search

  • AdAge: Yahoo Rolls Out Its Own ‘Native’ Ad Format
    • “Native” formats called “Yahoo Stream Ads” will appear in the feed, whether on the desktop, tablets or mobile phones.
    • The definition of what constitutes a “native” ad is not clearly defined, but involves ads that mirror the tone or type of content in some way.
    • In addition to its in-stream format, Yahoo is renovating a staple of its ad business by bringing the bigger, IAB-standard “Billboard” ad to its homepage.
  • Google Brings Virtual Assistant to iOS ‘Now’
    • Google Now can share news updates on a story you’ve been following, remind you to leave for the airport so you can make your flight and much more.
    • There’s no digging required: cards appear at the moment you need them most—and the more you use Google Now, the more you get out of it.
    • In addition to the handy cards in Google Now, the Google Search app still gives you instant answers to all your questions through Voice Search.

Video

  •  IAB: Original Internet Video Getting Big, But Still Not TV Big
    • 45 million U.S. viewers watch professionally produced video content monthly.
    • Laptops are most popular device for online professional video (used by 50% of monthly viewers) followed by: desktop computers (39%); Internet-connected TVs (27%); smartphones (26%); and tablets (23%).
    • Social media usage is higher for original pro video and UGC than TV online, according to the survey.
      • About 41% of original professional online video (OPOV) and 56% of UGC viewers use social more within their online video experiences compared with 35% of those watching TV programming online.

Participant Insights Moms

  • eMarketer: All major social sites see more usage among moms compared with the general population
    • 90% of US mom internet users reported using social media on a regular basis.
    • Moms between 18- to 34-years-old spent considerably more time on Facebook than the general population-24% more time on desktop, and factoring in mobile, young moms spent 260% more time than the average user.
    • 77% of moms used YouTube, compared with 61% of the population.
    • The top reasons moms reported participating in social included connecting with other moms and friends and family, discovering information, and sharing family milestones.
    • 92% of social moms said they shared family milestones on Facebook. Getting advice was also an extremely popular reason moms used social media.

Global Insights APAC

  • Forrester: Making Informed Mobile Payment Investments In China
    • In China, mobile commerce has become one of the top priorities for organizations in retail, given the dramatic growth of smartphone adoption and the exploding e-commerce spending. Marketers can leverage mobile payments by:
      • Understand the landscape soundly – Key mobile payment solution vendors include mobile operators, financial institutions, and providers of third-party online payments and that emerging plug-in device solutions.
      • Uncover the hidden cost – I&O pros need to carefully examine the cost of mobile payment solution deployments throughout the payment cycle and consider factors such as first-time adoption costs, installation costs, operation costs, transaction costs, and payment clearing cycles.
      • Be prepared for business analytics based on mobile payment – Mobile payment solutions empower I&O pros to explore new business models and identify growth engines that would benefit from the disruption that mobility brings.

Thanks for your time! Planning &Strategy Team


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