The Weekly Digital Digest


The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and hot topics continuously emerging. United States Channel Insights Mobile

  • eMarketer: Affluents Drive Local Search App Use
    • Internet yellow page (IYP) users were 51% more likely than smartphone users overall to have incomes above $100,000.
    • 41% of IYP app users had made a mobile purchase in December, compared with 19% of smartphone users.
    • One-quarter of IYP users saw mobile ads almost daily, vs. 12% of total smartphone users.
  • Forrester Report: How US Consumers Shop On Mobile Devices
    • Forrester forecasts that that US mobile retail revenues will rise from $12 billion in 2013 to reach $27 billion within the next three years.
    • 13% of US online adults with a mobile phone say that they have used it to purchase a product; less than one-fifth of these consumers expect to be able to shop on a retailer’s mobile platform.
    • Nonoptimized mobile sites, mobile payment concerns, and often patchy mobile connections all contribute to very low conversion rates for mobile: The average mobile site’s conversion rate is 1%, compared with 2% to 3% on a PC.
    • Performics employees can access the full report here.

Video

  • Marketing Land: YouTube Launches (Ad-Free) Paid Subscription Channels
    • The program debuts with 53 paid channels and subscription fees starting as low as $0.99 per month.
    • All channels have a 14-day free trial with. And all are ad-free.
    • Users subscribe to the channels from a computer, and then have access to their paid channels on their smartphones, tablets and TVs.
    • Questions that remain:
      • Will consumers pay for the content they have been getting for free either from YouTube or other sources (many episodes of Sid the Science Kid are available for free at PBS.org, for example);
      • Will content producers be satisfied with the revenue split generated from subscriptions versus ads; and
      • Will paid subscription channels stay ad-free?
  • eMarketer: Buying Online Video Advertising: Making the Most of Your Budget
    • US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
    • Many advertisers are looking for engagement and prefer cost-per-click or cost-per-completion arrangements.
      • One advantage of this completion-based pricing method tends to be a more involved audience—and marketers who get a better picture of audience interest.
    • While marketers often place television and digital video in separate buckets, some are beginning to look at them as a single universe—T/V (television/video).
    • Performics employees can access the full report here.

Search

  • Google: Google Launches Content Recommendation Engine For Mobile Sites, Powered By Google+
    • These recommendations will appear as small widgets at the bottom of the screen as users browse a news site that has enabled this service.
    • Recommendations can appear regardless of whether users are signed in to Google+.
    • The new Google+-based recommendations only appear once a reader slides back up on a page. This, Google’s analytics show, is a pretty good indicator that a user has finished reading a post (even if there is still more text left on the page).
  • Bing: Bing Adds Direct Facebook Interaction to Social Sidebar
    • Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar.
    • This means you will be allowed to directly engage with your Facebook friends right from the search results.
    • The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
    • The ability to directly interact by commenting on Facebook allows you to go from searching to doing, according to Bing.

Global Insights APAC

  • GFK: Southeast Asian Consumers Spending More on and Buying More Small Domestic Appliances
    • This value growth is a result of consumers buying nearly one million more small household appliances such as food preparation appliances, irons, rice cookers and vacuum cleaners compared to the previous year.
    • Over 9.2 million units of rice cookers were sold in the last 12 months; nearly half million units more than a year ago.
    • It is however the vacuum cleaner segment which experienced the greatest volume growth of 8 percent, driven by Indonesia and Thailand whose respective markets saw intensified volume sales by 21 and 17 percent.

Thanks for your time! Planning &Strategy Team    


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