The Weekly Digital Digest


The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and hot topics continuously emerging. United States Performics Authored

  • Mobile On the Rise & Content Is King: eMarketer’s “Key Digital Trends for 2013”
    • eMarketer hosted a breakfast at the Peninsula Hotel, during which Principal Analyst Noah Elkin summarized key digital trends for 2013, including:
      • Participants spend 40% of daily media time watching TV, 28.4% online, 13.2% listening to the radio, and 5.4% reading print media (eMarketer)*
      • Although digital ad dollars are expanding and are expected to hit 50% of ad budgets in 2017, mobile, specifically, remains the largest advertising opportunity. eMarketer asserts that marketing strategies prioritizing mobile “will be essential for business success” in 2013.
      • Clients not investing in the expanding mobile arena have no voice for their brand in a space where participants are spending 11.7% of their time, and Google is encouraging more advertisers to stake a presence here. 
  • Google Announces Mobile Ranking Changes
    • At the moment, Google has covered two topics that will be assessed closely in ranking determination: faulty redirects and smartphone errors.
      • Faulty Redirects –The problem is that Websites redirecting from search will drive a participant to the same mobile page rather than the smartphone user’s intended destination. However, marketers can fix this by redirecting each desktop page to its equivalent mobile optimized page.
      • Smartphone-only Errors –The problem is that websites will serve content to desktop users, but display an error page to mobile users. This can be fixed by redirecting the desktop URL to the separate mobile URL rather than serving a 404 page.
    • Key Takeaway: a bad mobile experience is bad for business. 

Channel Insights Mobile

  • Global WebIndex Study: Android Tablets Surpass iPads In Q1, Tablet Usage Up 282% Since 2011
    • Tablet usage has climbed 282% during the last two years, and expects that nearly 70% of global tablet users will have an Android tablet by 2016.
    • Tablet users are 55% more likely to acknowledge the brands that play a significant role in their online experience, and are 43% more likely to discuss new products and services with family and friends.
    • While smartphone users are most likely to download a game app, location and social apps lead for the number of app downloaded on smartphones and tablets combined.
  • The Verge: Apple announces ‘iOS in the Car’
    • iOS in the Car takes “integration to a whole other level” by letting you access your Maps, messages, and other services without having to take your eyes off the wheel.
    • Honda, Mercedes, Nissan, Ferrari, Chevrolet, Kia, Hyundai, Volvo, Jaguar, and a number of other manufacturers are on board, incorporating it into their new car models coming in 2014.

Search

  • Google: Google Is Close to Acquiring Waze, a Rival in Maps
    • Waze is a largely an Israeli company that has developed a social mapping service that is popular with drivers and is particularly strong outside the United States, claiming to have about 47 million users globally.
    • In Israel, nearly 9 in 10 registered drivers have used the service, according to the company.
    • Many of Waze’s maps have been created by passively tracing the routes of its users via GPS, but about 70,000 volunteers also submit edits to improve its maps
    • Google is far and away the leader in online mapping, and its interest in Waze could be a defensive move, to keep mapping expertise to itself.
  • ComScore: 4 Billion Local Searches in May
    • Google Sites led the U.S. explicit core search market in May with 66.7 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 17.4 percent (up 0.1 percentage points) and Yahoo! Sites with 11.9 percent.
    • Out of 20 billion queries overall we can estimate that roughly four billion had a local intent. This is using Google’s 20% “related to location” figure, which was a conservative estimate on its part.
    • If we focus just on Google roughly 2.7 billion queries in the US in May carried a local intent.

Social

  • Pinterest Pushes Global Growth With A Localized Version For France, Its First Non-English Site
    • Pinterest announced the launch of a new site in French, with users in France getting pushed more localized content and more French site links in both their search and category feeds.
    • The French version is being launched simultaneously on web, iOS and Android, and follows news in May of Pinterest in the UK, the site’s first move into international waters.
    • However, a challenge to Pinterest is that it currently does not own Pinterest.fr.
  • Facebook: Facebook Finally Gets Hashtag Support
    • According to Facebook, many users already post hashtags anyway, so why not make them work.
    • Hashtags will now be both clickable and searchable.
    • Users will also be able to compose posts directly from a hashtag feed and search results. That could make adding real-time content to specific streams easier than before.

Vertical Insights Automotive

  • eMarketer: The US Automotive Industry 2013: Digital Ad Spending Forecast and Key Trends
    • Advertising spending in paid digital media by the US automotive industry will hit $5.07 billion in 2013 and is expected to rise to $7.80 billion by 2017.
    • Ad spending for online (desktop/laptop) and mobile paid media will hit $5.07 billion this year and rise to $7.80 billion by 2017.
    • Continued strong growth puts the US auto industry on track to become the second-biggest spender in paid online and mobile media by 2015, surpassing the financial services industry.
    • More money is flowing to local and mobile venues as new ad products, technologies and third-party vendors help US marketers precisely target and retarget prospective consumers by audience type, geography and behavior.
    • Performics employees can access the full report here.

Global Insights EMEA

  • eMarketer: UK Tablet Users: 2013 Forecast and Comparative Estimates
    • More than 40% of UK internet users will use a tablet at least once a month in 2013.
    • Adults ages 25 to 54 will be the core of the UK tablet population, accounting for 56.8% of the total audience in 2013.
    • In 2013, the UK tablet audience will be 50.5% male and 49.5% female.
    • Performics employees can access the full report here.

Thanks for your time! Planning & Strategy Team


Comments are closed.

Performics Newsletter

[raw]



[/raw]