POV | 2010: Performance Marketing in a Search-Centric WorldJanuary 25, 2010In 2010, brands must integrate their paid search, SEO, social and display media campaigns and move towards a universal brand management approach on the search engine results page (SERP). More reliable cross-channel data collection and analysis techniques will also aid them in making highly efficient and dynamic media buying decisions. Subsequently, brands will be better able to specifically target qualified customers— at scale—through innovative search, social and display micro-targeting solutions. Fill out the required info to download this file: |
