Cabela's Confirms There is Significant Value Beyond the Click | Paid Search

January 29, 2009

Is there value beyond the click? It is a well-known fact that search marketing is the most effective form of online advertising, however, its offline effects remain a mystery. Our search experts partnered with Cabela's to unlock the secret to reaping online and offline benefits and push paid search traffic into their physical stores during a key holiday event. Geo-targeted strategies, promotional ad copy and relevant landing pages all contributed to the thriving campaign.

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