A COMPREHENSIVE LOOK AT THE 2007 HOLIDAY SHOPPING SEASON

Lessons, Limitations and Opportunities for Multi-Channel Merchants: DoubleClick Performics and the e-tailing group Webinar

Originally presented Tuesday, February 5, 2008. Topics included:

  • Overview of the 2007 Holiday Results
  • Lessons Learned
  • Key Tactics, Tools and Trends for e-Commerce
  • Merchandising and Customer Service Best Practices
  • Highlights from the e-tailing group's 11th Annual Mystery Shopping Survey

Download the full 2007 Holiday Shopping Analysis here (PDF)
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